WHAT IS CATaLEEZE?
CATALEEZE is a packaged phygital commerce solution integrating hardware, software and services.
First of all, it is important to note that CATALEEZE is part of the revolution in the economic model of the point of sale. It is a platform designed to increase the commercial and economic performances of stores. CATALEEZE allows you to manage all of your equipment and teams on all aspects related to sales and sales support for retailers. It is a fully industrialized platform capable of adapting to small as well as very large networks.
CATALEEZE is an application deployed on all store screens helping to maximize the efficiency of your sales.
CATALEEZE allows all screens to interact together in order to enhance the customer journey.
All screens designed above all for customers. They are part of merchandising. We also talk about interactive terminals, kiosks …
It is above all a tool designed for vendors that will allow them to maximize their efficiency.
All screens that show content in the point of sale. We also talk about dynamic display, digital signage, TV screens …
3 USE CASES :
1. PASSIVE STORYTELLING
Customers buy more when they know the story behind the products. Thanks to our Pusheeze buttons, broadcast photos or videos that will make all the difference.
2. INTERACTIVE STORYTELLING
Some purchases are more engaging than others. The packaging of a product on a shelf has now become too weak to guide consumers in their choices. Boost the sales of these products by adding interactive content that will make all the difference.
3. HOW TO MAKE THE INVISIBLE OFFER VISIBLE ?
The depth of the in-store offer has become a major issue in dealing with the offer available online. Phygital merchandising is one of the most important discoveries allowing you to generate the most impactful leverage effects for your business.
WHERE TO START?
10 years of experience have allowed us to develop a methodology to help retailers to become phygitalized smoothly. A very pragmatic and focuses method based on the success of a pilot deployed in a handful of stores. At the heart of this methodology, a tool : PusheezeWall.
WHAT IS pusheezewall?
what can you do ?
AN EXAMPLE OF PHYGITALIZATION
Let’s say you are selling aquariums. This is a good example because these products are bulky, difficult to handle and their turnover is rather slow. These are slow movers that are typically difficult to make profitable in stores in the face of the pure player model. You have opted for the partial phygitalization of this ray. You have identified 5 basic models that you are going to exhibit. You have also identified 364 other models that you are going to market through an interactive screen in order to cover all the needs of your potential customers (angled aquariums, integrated filtration, column aquariums, etc.). To make the full depth of your range visible, you have chosen to display part of it using a phygitalized display panel with pusheeze buttons. These buttons are like “bookmarks”. When the customer clicks a button, the interactive screen will navigate to the relevant aquarium.
Do the maths :
If you sell an aquarium for 600 € – price excluding tax – and your margin is 30%, you earn 180 € – price excluding tax – of almost net margin on each sale.
A much larger margin than if the product were in each of your stores.