IMPROVEEZE and BASKET4BALLERS going beyond the limits with Phygital Commerce

Read more about the Store Tour organized by the Hub-Retail on November 19, 2021, which allowed the greatest number of people to discover the new universe of Basket4Ballers.

An article written by  Catherine Petit for Les Clés du Digital which retraces the history of the pure player and reveals its new phygital adventure with Improveeze

Crédits Photo : Maxence Dislaire - Septembre 2021


At first, Catherine Petit retraces the history of this pure player created in 2009. With a store located in Strasbourg, Basket4Ballers wanted to develop on the territory and decided to go to Paris by opening its second store.

A store of 300 m² in which it was essential for the brand to find innovative solutions to put forward the ten thousand references of products.


That’s when the Basket4Ballers team got closer to  Maxence Dislaire  and Improveeze. A relationship based on trust and sharing. Indeed, Maxence Dislaire first audited the brand in order to deduce the best phygital solutions to implement.

To know the multitude of solutions implemented, you just have to click right here. 🏀🤩

Read the article 👇

Crédits Photo : Maxence Dislaire - Septembre 2021
Crédits Photo : Maxence Dislaire - Septembre 2021

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