King Jouet

We can count on the IMPROVEEZE teams who, in addition to providing us with CATALEEZE – the Phygital Commerce software which allows us to manage all the interactive screens – provide us with support and maintenance in operational conditions of all our phygital equipment.

Stéphane Marthe
Digital | Phygital Director

SEO is twice as high and in addition, we tell the customer right away, we order it, you want it here, you want it at home, no worries, you do as you want.

Sébastien Pingault
Clients Director

king jouet & improveeze, AN HISTORICAL partNERSHIP

It all started in 2011. 
King Jouet was then looking for an innovative solution allowing them to sell bulky out-of-stock products and above all allowing them to no longer say “NO” to a customer.

Historical needs which still remain at the heart of the group’s strategy today. A strategy which is confronted by a strong appropriation of the sales team thus resulting in a turnover in constant evolution from the beginning.

IMPROVEEZE & KING JOUET
The first terminal installed at King Jouet
STRONG PHYGITAL MATURITY

TERMINAL & BRANDED TERMINAL

The Terminal is an interactive device designed for the customer. It includes the entire catalog of the brand. The customer can compare several products, put them in the basket and order them. A screensaver also broadcasts the group's advertisements.


The branded Terminal allows brands such as LEGO, PLAYMOBIL or BRUDER to broadcast fully personalized advertising on the screensaver. The branded terminal presents all the product ranges in store.

SMARTPHONE FOR vendOrs

The Smartphone for vendors is a device designed for the salesforce. It becomes the extension of his arm on a daily basis and assists him in his business tasks.

Different features allow it to be more efficient. Thus, he can label, receive and carry out inventories thanks to the logistic-in-store also possible thanks to the barcode reader of the mobile app. Sales teams can also take orders from customers and access to their history.

TEAM ANIMATION

To achieve such important phygital maturity, KING JOUET has really relied on the change management of its teams, whether at head office or in store.

The sales teams were trained in phygital commerce and in-store devices. Also, KING JOUET has put and regularly sets up performance animations for its sales teams and thus challenge them.

 

A GLOBAL and personalized support

IMPROVEEZE & KING JOUET
King Jouet - Smartphones are vendors best friends

IMPROVEEZE leads KING JOUET vertically. Support through the phygital commerce software platform, support for new store concepts, maintenance in operational conditions, support service 5 days a week throughout the year and 7 days a week during the Christmas peak season, complete management of in-store device deployment, on-site installation, material design, hardware sourcing, Project Management Assistance (AMOA) and experimentation with new innovations in R&D …

TODAY & TOMOrROW

TODAY ...

At IMPROVEEZE, we are proud of the relationship created with King Jouet. It is based on healthy and solid relationships which has made it possible to create a lasting partnership over the years. We will continue to develop the systems and support King Jouet in its strategy to adapt to the constantly evolving retail market.

... & TOMORROW

Since 2019, King Jouet has decided to set up in city centers with new concept store. We are supporting them in this direction. We also work with stores based in Switzerland for which phygital devices have been deployed.

KING's anecdote

At KING JOUET, Best vendors with best sales results are nicknamed : JASON BORNE

KING JOUET & IMPROVEEZE, HISTORY

2011

First terminals installed with Payment solution in store

2012

The first 10 terminals deployed

2013

25 terminals deployed

2016

105 terminals deployed

2017

80 terminals and 50 terminals for affiliates shops

2019

455 mobiles and printers deployed

2019

Deployment of interactive terminals, mobile vendors and mobile printers in the KING JOUET City

2019

Switzerland : 9 stores, 35 Smartphones, 9 Mobile printers

2021

 100 more smartphones for vendors deployed